You mean to say I can use these social media tools for business? They aren’t just random status updates? Wait! There are customizable privacy settings? It’s true! As a meeting professional, I have begun to use Twitter, Facebook and LinkedIn for very professional reasons. There really are benefits to using social media platforms in the working world, it doesn’t just have to be for friends and family anymore. Read more about privacy settings for Facebook here on April Broussard’s blog “Speakin’ Up. April is a great speaker on social media!
My most recent social media push has been encouraging my local Meeting Professional International (MPI) Chapter Northeastern New York (NENY) to use Twitter and Facebook (even LinkedIn). Unfortunately, it’s still difficult to turn their “status update only” perspective of social media into a viable marketing tool perspective.
Heeding advice from a Social Media session at the June 2009 Chapter Leadership Conference (#clc09) in Fort Worth, Texas, I decided to run with it and appointed myself the official Twitter and Facebook Admin for the Chapter. (This is also the session that encouraged me to open my own Twitter account.)
So what is all the fuss about? What is MPI NENY gaining from my decision? It is my ultimate goal to reach members and non-members alike involved in the meetings industry who may ignore the million emails they receive each day and see that this particular Chapter is viable and current!
Facebook – MPI NENY’s fan page allows me to post the entire event with a link to register, separate from the emailed invite. It’s becoming quite evident that messages are being lost in the email shuffle or just blocked as spam. This is one more way we can reach our current membership and potential leads and drive people to our new website! (http://www.mpineny.org) You can become a fan by searching for our chapter: MPI Northeastern New York when you login to Facebook.
Twitter – (@vlaclair / @mpineny) Benefits of this social media tool are member promotion, event dates, site locations, press announcements, changes to membership/board, leads, etc. in 140 words or less. Quick and concise! Need I say more?
MPI NENY can and will get noticed by using the social media tools available today, reaching a new audience of suppliers and planners alike, who use social media to search for and participate in upcoming events.
What are YOU doing to get noticed?